Director of Marketing in Cleveland, OH
Title: Director of Marketing | Hire Type: Permanent
Currently assisting our client, in Northeast Ohio, with their search for a Director of Marketing. The Director of Marketing is responsible for strategizing, creating, and implementing targeted communications campaigns to drive brand awareness, engage key audiences, and support our portfolio of brands growth objectives. We are seeking a highly motivated, driven, and achievement-oriented individual with strong time management and organizational skills, along with a positive, collaborative attitude.
Responsibilities
Responsibilities for the Director of Marketing
- Strategize, manage, and execute multi-channel marketing campaigns focused on customer acquisition and relationship management, ensuring alignment with business objectives.
- Lead the creation and execution of all advertising and marketing content across digital, social media, email, print, web, and multimedia platforms, maintaining consistency in messaging and branding.
- Oversee the development and management of a comprehensive content calendar for all channels.
- Collaborate with stakeholders across a matrixed organization to support the portfolio of brands.
- Develop and optimize the overall marketing budget, ensuring efficient allocation of spend to maximize effectiveness and return on investment.
- Serve as the brand champion, upholding brand integrity across all marketing initiatives and communication channels.
- Monitor and analyze performance metrics and KPIs for all marketing programs, using insights to adjust strategies and improve results.
- Forecast future marketing trends, identify growth opportunities, and guide the development of data-driven marketing strategies that align with organizational goals.
- Conduct thorough industry analysis, evaluating trends, competitor strategies, customer behavior, and sales data to inform marketing decisions.
- Oversee production of branded goods and sales support materials, ensuring high-quality, impactful collateral for the sales team.
- Manage all public and media relations efforts, including corporate communications, press releases, and coverage of company events and newsworthy updates.
- Lead the thought leadership content strategy, positioning the organization as an industry authority through strategic content creation.
- Plan and implement lead generation campaigns using HubSpot, driving qualified leads to the sales funnel.
- Coordinate website updates, sales collateral, email campaigns, and demand generation activities with internal teams and external vendors to support marketing goals.
- Collaborate with internal departments, external partners, and customers to develop innovative, financially sound, and impactful marketing initiatives.
- Perform additional duties as assigned, supporting the broader goals of the organization and contributing to team success.
- Create and implement an enterprise-level portfolio branding strategy across multiple geographies.
Education/Experience
Requirements for the Director of Marketing
- Bachelor’s degree in business, Marketing, related field of study, or commensurate experience
- Minimum of 8+ years of progressive marketing experience
- Experience in a leadership role managing an internal team, contractors, and vendors
- Experience working in a private equity backed environment
- Experience in developing and executing successful multi-channel marketing campaigns, demonstrating a strategic approach to integrating various marketing platforms for optimal reach and engagement.
- Proficiency across major social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, with an understanding of each channel’s unique dynamics to effectively drive brand awareness and audience engagement.
- Expertise in using email marketing software, showcasing the ability to design, implement, and analyze email campaigns that foster customer relationships.
- Strong analytical skills with proficiency in tools such as GA4, and the ability to interpret multiple data sets from social media, email, and CRM systems to inform and refine marketing strategies.
- Proven ability in B2B sales enablement, lead nurturing, and generation, highlighting a track record of effectively supporting sales teams.
- Excellent relationship-building skills that cultivate and maintain strategic partnerships with clients, stakeholders, and team members.
- Robust project management skills, indicating experience in overseeing marketing initiatives from conception through execution, ensuring alignment with objectives, timelines, and budgets.
- Outstanding communication skills, both written and verbal, facilitating clear and persuasive interactions with internal and external audiences.
Contact: Ben Basnett
Type:
Full-time
Salary:
Commensurate with Experience
Travel:
Minimal
Area:
Sales & Marketing
State:
Ohio
